Levi's Call

Levi's Call
Levi’s Call was established in January 2002, as a voluntary partnership between law enforcement, emergency management, and broadcasters to activate an urgent bulletin in child abduction cases. Like severe weather warnings, Levi’s Call utilizes the Emergency Alert System (EAS) to deliver vital information to broadcasters and the public about a missing child and an abductor. Levi’s Call is an investigative tool that can be activated only by local law enforcement agencies through a request to the Georgia Bureau of Investigation (GBI). Click here to learn how to activate a Levis' call. Receive wireless AMBER alerts on your cell phone by clicking here to sign up.

Before Levi’s Call can be activated, the following “Alert Criteria” must be met:

There must be a confirmed child abduction
The circumstances surrounding the abduction must indicate that the child is in danger of harm or death
The child must be 17 years of age or younger
There must be enough descriptive information to believe that an immediate broadcast alert will help
The case must be entered into the National Crime Information Center (NCIC) database

Activation will not be granted for the following reasons;

Non-custodial abductions where no danger exists to the child
Exception may be given to juveniles with mental or physical disabilities who may be at greater risk of danger because of their impairments. These cases should be evaluated on their own merit. Preliminary investigation must conclude whether a pattern of runaway exists.

The GBI verifies that the use of an alert is justified and works with the local investigator to draft an “Alert Bulletin”. The bulletin includes;

Description of the child (race, physical attributes, and clothing worn at the time of abduction)
A suspect description
The vehicle in which the two may be traveling
Where the abduction took place and where the child was last seen
A phone number where the public can contact local law enforcement with information
Once the Alert Bulletin is complete, the GBI requests activation through the Georgia Emergency Management Agency (GEMA).
GEMA, in cooperation with law enforcement, determines whether the alert should be broadcast statewide or regionally. GEMA transmits the bulletin via the EAS to broadcasters.
Broadcasters are requested to run the alert at least twice the first hour and once every hour for the next three hours.
Local law enforcement also must supply the GBI with a photograph of the child for dissemination to the media.